Jane's Jewelry UX Design

I designed the wireframes and prototypes for a jewelry design shop app to help give ideas to the owner. I didn't think to expect the designs to be admired by the owner so quickly that they wanted to pursue making it into an actual app. This caught me by surprise.

Although Jane has a website, she understands that her customers use a mobile device daily. She wanted to make her business and products more accessible to her customers, so she requested a design for a mobile app.

Research Goals:
How can we make users feel like they are part of the design?
What can we do to make it convenient for users to address business-related requests?

Solution:
A mobile app that allows users to customize their products and book appointments based on their convenience.

Research:
I interviewed users of different backgrounds, those who purchase jewelry, and those who rarely do. I used the insights I discovered to identify pain points our users were experiencing. I entered the research with assumptions, but those assumptions were changed as we spoke to real people.

Pain Points Uncovered:
The jewelry categories displayed on the app didn't provide enough room for a user to press properly.
Users wanted the option to pick a day on a calendar with the days of the week and month visible
Most users wanted to view the different color options on jewelries with a scroll.
The app needs more interaction to be more engaging.
Users wanted a cancellation or edit appointment option after booking appointments.

The information we uncovered helped me realize that more work was needed to make the customization option more user-friendly and engaging, specifically for customers like Jane Do who want to feel included in the design process. I also needed to provide an option for users to cancel or change an appointment, which is important for customers like Sarah Dean, who is always busy and may have to cancel.